STAY!
STAY! was created in the Product Management course that I took at Kellogg. In this course, I gained a better understanding of the product development process and had the opportunity to evaluate user needs, specify functional requirements, and create a vision of how a user would experience my product. On the first day of class I pitched my idea for a product that would help owners train pets with behavioral problems. A team formed around my idea and we took it through the product development process. As the only designer on my team, I took the lead on UX research and was the solo UX designer. See the final presentation deck here.
Skills
Product Management, UI/UX Design, Wireframing, Visual Design, Figma Prototyping, User Research
My Role
I led UX research and design for this project. I wrote the interview guides for my teammates to utilize during our user interviews, conducted several interviews myself, and created our Figma prototype based on this research. I pitched our product, business model, and go-to-market plan as the sole presenter in our final presentation.
